Tesco Skills Promotion
FlashLight was asked to produce interactive online advertising to promote the Tesco Skills website. The online ads appeared on a selection of kids websites such as Nick, Disney and Cartoon Network so they needed to be eyecatching and interactive, to stand out from the other busy content on the sites. A banner and skyscraper space had been allocated for the digital assets so I decided to create Flash animations that could interact with each other.
The top banner was animated with a ball rolling along to the right and after going out of view appears falling down into the right hand banner where the ball can be clicked on to play keepy-uppy. When the user successfully keeps the ball up for 8 clicks the game times out and encourages them to join the Skills website where they can play the full game online. This digital ad campaign was so successful on the Disney website that Disney offered The FA a month of free advertising (worth 2k).
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